Marketing Executive Jobs in Manchester Airport M90 | Immediate Start & Competitive Pay
Staffing Agency is actively recruiting an experienced and dynamic Marketing Executive for a pivotal temporary-to-permanent role with a leading aviation services client based in the heart of Manchester Airport M90. This is an urgent requirement for an immediate start, offering a fantastic opportunity to shape brand presence in a fast-paced, international environment.
Marketing Executive Job Description
Our client, a major service provider within the Manchester Airport M90 ecosystem, is seeking a proactive and results-driven Marketing Executive to join their team on an urgent basis. This role sits at the heart of their commercial strategy, focusing on B2B and B2C campaign management, digital presence, and brand development within the dynamic aviation and travel sector.
By applying through Staffing Agency, you gain direct access to this exclusive opportunity, bypassing lengthy corporate application processes. We manage the initial screening and facilitate a swift introduction to the hiring manager. Our deep local knowledge of the Manchester Airport business community means we can effectively represent your skills and advocate for your placement. Whether you're looking for an immediate start in marketing or exploring other recruitment jobs in Manchester, our agency is your strategic partner.
Key Responsibilities & Duties
- Corporate Travel Managers: Creating targeted content and offers for business travel accounts.
- Local & Regional Businesses: Promoting meeting facilities, cargo services, or proximity benefits.
- International Passengers: Crafting digital touchpoints that enhance the passenger journey from booking to arrival.
A Typical Campaign Cycle: From Concept to Analysis
To give you a clearer picture of the role's scope, here is a breakdown of a typical quarterly campaign cycle for a service like premium lounge access or expedited cargo handling:
Phase 1: Strategy & Planning (Weeks 1-2)
Collaborating with sales to define target KPIs (e.g., lead volume, website traffic). Conducting market analysis on competitor promotions. Allocating budget across Google Search Ads, LinkedIn Sponsored Content, and targeted email sequences. Developing the campaign calendar and content pillars.
Phase recommended: Content Creation & Asset Development (Weeks 2-3)
Writing blog posts on"The Value of Time Savings in Air Cargo." Designing landing pages and downloadable whitepapers. Producing short-form video testimonials from existing clients. Scheduling social media posts across platforms, tailoring messaging for each audience segment (e.g., technical details for logistics managers, benefits-focused for travel managers).
Phase 3: Execution & Live Monitoring (Weeks 4-9)
Launching paid ads with daily budget monitoring and A/B testing of ad copy. Sending the email nurture sequence, tracking open rates and click-throughs. Engaging with comments and messages on social posts. Using UTM parameters to track all traffic sources in Google Analytics.
Phase 4: Reporting & Optimisation (Week 10-12)
Compiling a comprehensive report showing ROI, cost-per-lead, and engagement metrics. Presenting findings to the commercial team, highlighting what worked (e.g., LinkedIn drove highest-quality leads) and recommending optimisations for the next cycle (e.g., shift budget from Google Display to Search).
Essential Marketing Tools & Platform Proficiency
Success in this role requires hands-on experience with a specific suite of tools. Our client uses a modern martech stack, and while full training is provided, prior proficiency will accelerate your impact.
- Google Analytics 4 (GA4): Setting up events, understanding user journeys, creating custom reports.
- Google Search Console: Monitoring search performance, identifying keyword opportunities.
- Microsoft Excel/Google Sheets: Pivot tables, data cleansing, and creating performance dashboards.
- Google Ads: Search, Display, and Remarketing campaigns.
- Meta Business Suite: Managing Facebook & Instagram ads, audience building.
- LinkedIn Campaign Manager: B2B targeting by job title, company, and industry.
- WordPress or Similar CMS: Basic publishing, image optimization, plugin use.
- Mailchimp / HubSpot: Email marketing automation, list segmentation.
- Canva Pro / Adobe Creative Cloud: Creating on-brand graphics for digital and print.
Measuring Success: KPIs You'll Be Tracking
Your performance will be evaluated on a mix of quantitative and qualitative metrics. Beyond"likes" and"shares," you'll be expected to demonstrate a direct link between marketing activity and commercial outcomes.
| KPI Category | Specific Metrics | Typical Target/Benchmark |
|---|---|---|
| Lead Generation | Marketing Qualified Leads (MQLs), Cost Per Lead (CPL), Lead-to-MQL conversion rate | Reduce CPL QoQ, Achieve 15-20 MQLs per campaign |
| Digital Engagement | Website traffic, Organic search growth, Email open rate (>25%), Social engagement rate | 10% MoM traffic growth, 3%+ engagement rate on LinkedIn |
| Brand & Awareness | Share of voice (vs. competitors), Brand search volume, Social mentions | Increase branded search by 5% per quarter |
| Campaign ROI | Return on Ad Spend (ROAS), Total revenue influenced | Maintain a ROAS of 4:1 or higher |
You will receive training on the client's specific reporting dashboards and will be expected to present these findings in monthly business reviews.
A Day in the Life: Scenario-Based Insight
To truly understand the rhythm of this Marketing Executive role, consider this snapshot of a typical Wednesday, three months into the position:
Log in and review overnight performance of the LinkedIn lead gen campaign for"Cargo Efficiency Solutions." Note a spike in clicks but low form submissions. Draft an A/B test for the landing page headline and submit to the web team.
Attend a cross-departmental meeting with the Head of Customer Service. Brainstorm ideas for a new case study video featuring a major airline client. Capture key value propositions and agree on a production timeline. You take ownership of the script outline.
Pull data from GA4 and the email platform for the Q2 newsletter. Identify that the"Industry Insights" section had a 45% higher click-through rate than"Company News." Update the content plan for the next newsletter accordingly.
Schedule the week's social posts using the content calendar. Respond to comments and queries on the company's LinkedIn page. Notice a trending topic about sustainable aviation fuel and draft a reactive post positioning the client's green initiatives.
Meet with your Staffing Agency consultant for a fortnightly check-in. Discuss your progress, any challenges with the role, and your interest in the permanent position. Afterwards, block out time in your calendar for next week's focus: SEO audit of the service pages.
This scenario illustrates the blend of strategic thinking, hands-on execution, data analysis, and communication that defines the role. It's fast-paced but structured, with clear objectives tied to business goals.
Beyond the Role: Career Pathways & Development
This temporary-to-permanent opportunity is more than just a job; it's a career accelerator within a high-growth sector. Performing well in this position opens several doors, both within the client's organisation and across the wider aviation and marketing industries.
Potential Career Progressions
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1Senior Marketing Executive / Marketing Manager: Taking on line management responsibilities, larger budgets, and overarching strategy for a portfolio of services.
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2Specialist Roles: Deepening expertise in one area, such as Digital Marketing Manager, Head of Content, or CRM & Lifecycle Marketing Lead.
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3Commercial / Business Development: Transitioning into a hybrid marketing-sales role, using your lead generation insight to directly drive revenue.
Skills You Will Develop & Hone
Even if your assignment remains temporary, the professional development gained is permanent. This role is engineered to build your CV with in-demand skills:
Your Application & The Interview Process
Understanding the recruitment stages can help you prepare effectively. Our process is transparent and designed for mutual success.
What the Client's Hiring Manager is Looking For
Beyond the essential skills listed, the successful candidate will demonstrate these behavioural competencies:
Proactivity & Curiosity
Coming to the interview with ideas—even preliminary ones—about how to approach marketing in the aviation sector shows initiative. Ask insightful questions about their current challenges.
Commercial Awareness
Can you link marketing activity to business outcomes? Be prepared to discuss a past campaign not just in terms of engagement, but in terms of leads generated, cost savings, or revenue influenced.
Pre-Interview Preparation Tips
- Research the Client: Go beyond their website. Look for recent news about the company and Manchester Airport's expansion plans. Understand their position in the market.
- Audit Their Digital Presence: Spend 30 minutes reviewing their website, social channels, and any recent campaigns. Note one thing you think works well and one potential opportunity for improvement to discuss.
- Prepare Your"Portfolio": Have 2-3 key projects ready to discuss in detail. Use the STAR method (Situation, Task, Action, Result) to structure your answers, focusing on your specific actions and the measurable results.
- Plan Your Journey: As this is an on-site role, demonstrate your reliability by knowing exactly how you'll commute to Manchester Airport M90 and how long it will take.
Remember, your Staffing Agency consultant is your ally. We provide interview coaching, feedback, and negotiation support. We want you to succeed, as your success is a direct reflection of our service quality.